What our clients say

I have known Mark Atkinson, Director of MA Technical Copywriting, for more than a year now through Cheltenham Chamber of Commerce, It has been interesting to find out more about each other’s businesses and we have since become good referral partners. But it is only more recently that we have had a chance to work together when HR People Support was invited to tender for a key project in the joint bid with a strategic partner, KeyHR. With a short timeline, we needed to pull resources together quickly, and we engaged MA Technical Copywriting as professional bid writers to support us. They responded swiftly to our needs and without their help we would never have been able to get our bid response over the line. I have no hesitation in highly recommending them.

“Mark Atkinson from MA Technical Copywriting was recommended to us as an experienced bid writer who could deliver a compelling tender for a signature Qatar Rail project. The brief needed someone who could grasp complex technical elements and bring a strong customer service aspect to the narrative.Working as the lead bid writer, Mark swiftly gained a solid overview of the project details. He fitted in comfortably as a key part of the bid team and provided an invaluable consultation service.We were extremely happy with the end result, which clearly laid out the technical detail and demonstrated Deutsche Bahn’s project credentials in a way that was accessible and engaging to the reader.We can completely endorse his capabilities at the highest level and would not hesitate to commission his services again.”

“In my previous capacity as Business Development and Regional Marketing Manager at Cofely Besix (now ENGIE), Mark Atkinson, Managing Director of MA Technical Copywriting, supported us as a lead bid writer over a period of years on a number of signature facilities management and airport specialist system tenders. Always hitting the mark in terms of relevance, clarity, detail and on-time delivery, Mark was a huge asset in attending client kick-off meetings and supporting the bid and operational teams. He became a go-to resource and well-respected member of the extended Cofely Besix team and I happily recommend him.”

“MA Technical Copywriting, formerly The Black and White Group, worked with Hawamah Institute for Corporate Governance over an extended contract to design event stands, brochures, journals and other key collaterals for the organisation. From the get-go their work has been exemplary, creating innovative eye-catching designs, on-brand, on-time and on the nail. Consummate professionals with exceptional talent.”

“We needed an annual report that clearly summarised the achievements of Qatar Communications Regulatory Authority (CRA) in regulating the best practices of local telecoms providers, protecting consumer interests and ensuring the infrastructure for Qatar’s country-wide 5G network. Mark Atkinson, a highly experienced corporate report writer and Managing Director of MA Technical Copywriting, quickly came to grips with Qatar’s complex telecoms industry and captured the main messages we wanted to convey through a series of face-to-face interviews across the organisation. His experience and ability to absorb and clearly interpret complex information is a huge asset for any industry.”

“We used MA Technical Copywriting to write and design our marketing brochures, design our roll-up banners and other marketing materials. We are thrilled with the quality of their work, their professionalism and the speed in which they responded to our comments. We highly recommend them.”

“At the time that Mark Atkinson was running Dubai-based content marketing firm, The Black and White Group, we commissioned them to update our MEP Design Brief manual, aimed to familiarise architects and design consultants with the various service requirements, principles, codes and standards. Against the brief to update complex information within an existing designed format, they met the project’s tight timelines and showed flexibility and complete cooperation when a few unexpected requirements emerged. Mark’s more recent and current UK business, MA Technical Copywriting, will be our immediate go-to when other similar projects arise.”

“Over a number of years, within my role as a CEO with some of the leading global energy and waste management organisations, Mark Atkinson, Managing Director of MA Technical Copywriting, has been a valuable resource in writing and editing top-level regional studies and executive reports across highly complex topics and technologies. Because of his own background within engineering disciplines, Mark has the rare and niche talent of combining a thorough understanding of the technical issues around an in-depth topic and translating it into a clear, readable and engaging piece of work. He is the perfect partner for technical experts who need the support of a highly knowledgeable wordsmith.”

“MA Technical Copywriting has written a series of interview features covering C-level finance executives for International News Services. Involving a face-to-face interview process, they have captured both the professional and human side of the interviewee and the engaging reader-friendly tone our brief required. Their writing team are professional and courteous, providing a good read every time. We completely trust them to engage directly with our clients on our behalf and will continue to commission them without hesitation.”

We had the privilege of collaborating with MA Technical Copywriting on a significant project at Wafi Group: our 50th anniversary commemorative book. Their commitment to understanding our organisation was exemplary. They took the initiative to travel to Dubai, where they personally engaged with our project team, employees, and executives. This personal touch allowed them to capture the essence of Wafi Group, which was beautifully reflected in the final product. Their ability to grasp our project's purpose and direction, and translate it into compelling narratives, was remarkable.