Inbound marketing agency services
Inbound marketing needs minimal investment, positions you as an industry expert and enables you to stay at the ‘top of mind’
Our inbound marketing agency services
Inbound marketing involves creating educational, informative content to position your business as an industry expert and engage your target audience so you stay at the ‘top of mind’. When they need your service, your business will be the first they contact.
Traditional ‘outbound’ marketing (advertising, trade shows, telemarketing or cold calling) is notoriously untargeted with low returns on investment. It is also interruptive, so prospects usually start with a negative attitude as you have interrupted them when they are not looking or needing your product or service.
The benefits of inbound marketing
Inbound marketing needs a fraction of the investment and is far more targeted. At the same time, you are increasing your online presence and helping prospective clients to find you for a product or service they are genuinely looking for.
A huge benefit of inbound marketing is timing. When your audience is looking for answers, services and companies to work with, they will be in information receiving and buying mode. This means they are open to opportunities and you can have conversations with them rather than targetless sales pitches.
Repurposing your content across different channels
Content takes time and effort to write, so it is vital to be as smart with it as you can. Inbound marketing provides the opportunity to repurpose a report – across other content touch points such as your LinkedIn/website articles, blogs, e-books and/or social media posts, for example.
By dividing and repurposing different aspects of your report, you can produce several pieces of informative business content. If your report is quarterly, for instance, this produces content that you can publish regularly in different formats and across different channels throughout the year – particularly with the support of a skilled copywriting resource.
Creating inbound marketing content that works
We take the time to understand your message and audience so that we create business content that works for you, not just content to fill reports and posts.
Our team can work as a copywriting agency to write business reports, blogs and articles that attract interest and align with your inbound marketing strategy campaign.
The wide range of content we create, sense check or copy edit includes technical reports, annual reports, ESG reports, bids / tenders, pre-qualification questionnaires (PQQs), sustainability reports and other marketing or business documents.
How MA Technical Copywriting can help you
As copywriters and graphic designers, we always write with a visual mind. This enables you to segment your report to suit your chosen platform or media.
It means you can reach and connect with a wide range of people, all of whom digest information in varying ways and across different platforms. Some prefer to read in detail whilst others skip-read and prefer graphics.
Our inbound marketing copywriters create targeted content for companies who want their reports to have impact and generate opportunities.
Experienced inbound marketing copywriters
The MA Technical Copywriting team has more than 20 years’ practical experience creating content and graphics for businesses.
Our experience within different engineering disciplines includes construction, facilities management, energy and manufacturing.
Our corporate sector experience includes finance, technology, automotive, hospitality, aviation and professional services.
To discuss any inbound marketing requirements, or for a review of any existing documents you may have, please contact us for a no-obligation call.
Read our latest bids and pre-qualifications blogs
What we do
pre-qualifications copywriting services
Consistent, clear and benefits-driven tender submissions, showing how you will deliver the project competently and successfully.
Annual, sustainability and ESG report writing
Clearly communicating to your stakeholders who you are as a company, your current achievements, future objectives and business targets.
Technical report writing services
Educational, informative, straightforward in language, accessible in style and positioning you as a knowledge leader within your industry.