Creating targeted content for growing businesses
Targeted content for growing businesses in engineering, technology and professional services.
MA Technical Copywriting creates targeted content for companies in the engineering space (including construction, facilities management and manufacturing), tech firms and professional services (financial; accounting; HR; legal).
We provide specialist copywriting, copy editing and graphic design services with a niche in bid/pre-qualification documents for companies in the engineering industries, annual, sustainability and ESG reports, and bespoke industry reporting across key sectors.
Copywriting agency services
Should you need a document written from the ground-up, we start with a kick-off meeting to understand your objectives – then arrange to interview the relevant subject matter experts to gather the needed information, combined with any existing materials you may have.
Early in the process, we will write a short section for your review and approval as a style ‘blueprint’. As the project progresses, we deliver sections as we finish them so you can conduct your reviews as we complete the next sections on a rotating basis.
Copy editing agency services
You may have an in-house-produced document that needs a sense-check and edit so it reads fluently, flows well and is error-free. This is often the most practical route for clients that know what they want to say, but need an external and objective resource to provide that essential polish.
Graphic design agency services
If you need a graphic design resource, we will create 2-3 design concepts for your approval – incorporating any brand guidelines you may have – then fine tune your chosen concept in close consultation with you. We then lay out the pages individually, incorporating text, images and design features within your chosen concept, and deliver sections as we complete them for your review.
If you already have a graphic design resource, we write visually with design in mind through pull-out facts and figures, text boxes, infographics, ‘in-numbers’ and pull-quotes. This gives your designer a strong reference point in laying out the document so it is accessible and engaging to the reader.
Inbound marketing agency services
Industry reports and market studies create huge value within an ‘inbound marketing’ strategy to increase online visibility, create leads and generate sales.
Inbound marketing involves creating educational, informative content to position your business as an industry expert and engage your target audience so you stay at the ‘top of mind’. When they need your service, your business will be the first they contact.
“When selecting an external copywriter, it is important that they can work with your subject matter experts to gain the information they need.”
Experience track record
The MA Technical Copywriting agency team has more than 20 years’ practical experience to draw upon when writing technical content for businesses.
Our experience within different engineering disciplines includes construction, facilities management, energy and manufacturing.
Our corporate sector experience includes finance, technology, automotive, hospitality, aviation and professional services.
Sector experience
Some of the sectors our team has worked across include:
Technology
- White papers, blogs and thought leadership pieces for high profile brands including IBM, Cisco and Huawei
- Industry reports for Software-as-a-Service (SaaS) companies within sectors including finance, logistics and higher education.
Telecoms
- Annual and sustainability reports for Vodafone and Qatar’s Communications Regulatory Authority (CRA).
Engineering
- Signature bids, pre-qualification documents and annual reports for the construction, energy, facilities and waste management sectors, including Deutsche Bahn, Serco and Cofely Besix (part of Engie).
Finance
- Annual and sustainability reports for the banking industry
- Market reports and industry studies for fintech and professional services companies serving specialist areas within the finance market.
Commercial and residential real estate
- ESG reports for a commercial warehousing developer
- Sustainability reports for residential developers.
Logistics
- Product guides and e-books for a warehouse automation provider
- Annual reports for a containers, tankers and terminals firm.
Working with your technical experts
When selecting an external content provider, it is important that they can work with your subject matter experts to gain the information they need to complete the project brief.
MA Technical Copywriting asks the right questions, then translates your technical knowledge into a clear and accessible narrative. We adapt the tone and content to suit the targeted reader.
“As copywriters and graphic designers, we always write with a visual mind."
To discuss any copywriting or inbound marketing writing requirements, including a review of any existing reports you may have, please contact us for a no-obligation call.
What we do
Bids and
pre-qualifications copywriting services
Consistent, clear and benefits-driven tender submissions, showing how you will deliver the project competently and successfully.
Annual, sustainability and ESG report writing
Clearly communicating to your stakeholders who you are as a company, your current achievements, future objectives and business targets.
Technical report writing services
Educational, informative, straightforward in language, accessible in style and positioning you as a knowledge leader within your industry.
