Meet the agency team

Mark Atkinson

Mark has more than 20 years’ UK and international experience delivering best-in-class content and managing multi-disciplinary media projects for brands including Innovate UK, Serco, Deutsche Bahn, ACCA, IBM and Emirates Group. He currently heads MA Technical Copywriting.

He has a profound understanding of how well-crafted copy works to its best effect with strong visual design, how to draw the eye towards key points and engage the reader from start to finish. 

With a strong corporate and technical background, Mark works as an integral part of cross-functional client strategy teams within the engineering, technology, supply chain, professional services and other sectors. Combining his sector knowledge with an innate sense for capturing the right brand tone, he is quick on his feet, hits the ground running and delivers within agreed timelines and budgets.

Mark Atkinson - MA Technical Copywriting

Moe Nabil

Moe’s extensive design experience spans creative projects of all shapes and sizes, bringing a user experience (UX) design approach to all aspects of his work – from start-ups to global campaigns, branding to publications, concept to execution.

High-profile clients include the intergovernmental International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM), the United Nations Educational, Scientific and Cultural Organization (UNESCO), and MOSAIKON – a Getty Foundation conservation initiative.

Highly proficient across the whole Adobe creative software suite, Moe takes the time to understand clients’ brand values and guidelines. He is action and quality orientated with superb time management skills, and can work to tight deadlines where needed and time allowing.

Moe - Meet the team

Roger Misun-Gray

From helping to create Virgin’s much-admired tone of voice to rewriting government material in ‘plain English’, Roger’s 30 years of copywriting experience covers the complete spectrum of corporate and commercial communication.

Key clients include Royal Mail, Virgin, Royal Bank of Scotland and the NHS, as well as several universities and government departments. Roger has also extensive experience writing for clients in the financial services, hospitality (such as Jumeirah), aviation (Emirates) and events sectors.

Roger’s expertise lies in delivering copy that is both clear and appealing, with particular strengths in explaining complex, specialised topics and crafting distinctive, engaging brand tones of voice.

Roger - Meet the team

We work with clients across the UK including London, Oxford, Bristol and Birmingham, plus counties such as Gloucestershire, Worcestershire, Shropshire and Herefordshire.

To discuss any copywriting, copy editing or graphic design requirements, or for a review of any existing documents you may have, please contact us to book a no-obligation call.

What we do


Bids and
pre-qualifications copywriting services

Consistent, clear and benefits-driven tender submissions, showing how you will deliver the project competently and successfully.


Annual, sustainability and ESG report writing

Clearly communicating to your stakeholders who you are as a company, your current achievements, future objectives and business targets.


Technical report writing services

Educational, informative, straightforward in language, accessible in style and positioning you as a knowledge leader within your industry.

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