Informative industry report writing services

Create and maintain a regular industry report to position your company as a knowledge leader in your sector.

Having an industry report as part of your inbound marketing strategy

First thing to note is that your industry report or market study should be exactly that – a document designed to inform and educate the reader about your sector. It is never a direct selling tool.

Our case study examples

Here are some examples from MA Technical Copywriting’s own clients:

Case study 1

A Software-as-a-Service (SaaS) provider we work with provides technology solutions to its invoice finance lender clients. The software is specific to each client’s particular business, and helps them with their onboarding due diligence, ‘know your customer’ processes, and assessing the risk profile of each borrower – not just at the time of onboarding but right through the borrower journey.

The company puts out a survey to its clients across Europe and the US, asking pertinent questions relevant to the particular market conditions at the time. It shares the raw data with MA Technical Copywriting, and over a series of meetings we work together to develop a wider understanding on why its clients are responding as they do. We then develop the finding into a wider market observational narrative, published quarterly.

To use the content to the maximum, we generate 3-4 blogs from each report, each blog picking up on a particular aspect, and producing its own valuable source of content which optimises the company’s online and knowledge leadership presence further.

Case study 2

Another example is an energy provider that caters specifically for businesses and issues a monthly report on the market dynamics affecting what is currently a very volatile industry.

The report keeps its clients and a wider business readership informed on how they can make the best decisions on their energy expenditure and consumption.

We work with you to generate the content that bests suit your business and target audience.

How MA Technical Copywriting can help you

Here, we have been talking specifically about our copywriting services to create informative industry reports or market studies.

But this is just one component in a much larger array of regular content generation that can be used as part of your inbound marketing strategy – providing your existing and prospective client base with a regular flow of educational, informative content that positions your company as a knowledge leader.

How Mark Atkinson from MA Technical Copywriting can help you

For example:

eBooks

One of our clients provides automation systems, autonomous robotics, and simulation technologies for the logistics and distribution industries. MA Technical Copywriting has helped them produce a series of eBooks posing a problem and solution.

Topics have included building business resilience within a sector that has increasing challenges within a growing and complex eCommerce environment, and how to optimise your facilities through the best use of technology.

Blogs and articles

As part of our ongoing report writing and copywriting services, we have helped a business consultant client produce a series of blogs on how companies can improve their business performance, best governance practice and other relevant topics.

We have also supported our airline clients with informative articles for their inflight magazines.

Developing your industry report content strategy

In all cases, we work with you to generate the content ideas and threads that best suit your business, objective and target audience. We then produce the content itself, and develop a strategy to endure your inbound marketing strategy is sustained in the long-term.

How to develop your industry report content strategy - Inbound marketing - MA Technical Copywriting

Using our graphic design services

In addition to the written content, our graphic design team can produce branded visuals – breaking down the content into design features such as text boxes, pull quotes, and other ways of making your content easy-to-digest for the reader. This is particularly important when decision makers are often time poor and need content to be shown quickly and in the most accessible way.

We can design as per your brand guidelines, should you have these, and/or produce 2-3 concepts for you to choose from, and us to develop.

At the end of the project, should you wish us to, we can develop a set of brand guidelines that you can use as a ‘blueprint’ for your brand look-and-feel moving forward.

Graphic design agency services ׀ MA Technical Copywriting

To discuss any informative industry report writing services, or for a review of any existing documents you may have, please contact us to book a no-obligation call.

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A selection of our other services:

Tenders, bids and
pre-qualification writing services

Whether you need a corporate report, technical document or branded marketing collateral, our content delivery hits the mark every time.

Annual, sustainability and ESG reports

Whether you need a corporate report, technical document or branded marketing collateral, our content delivery hits the mark every time.

Inbound
marketing
services

Positioning your business as a knowledge leader, and optimising your online presence through regular, high-quality, informative content.

Graphic
design
services

Branded, visual graphic design to break down your content, accentuate the key points and draw the reader’s attention.

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