How to design an industry report with real marketing power
If you are engaging a copywriting company, there is a reason for it. You have an important document to produce which needs to be impactful in its communication.
Insights
Read our industry insights and browse our wide range of articles, hints and tips on technical copywriting, report writing, copy editing, graphic design.
For any specific information, advice or suggested content, please contact us.
4 rules to copy editing – the key to creating great content
If you are engaging a copywriting company, there is a reason for it. You have an important document to produce which needs to be impactful in its communication.
Principles of graphic design
From some of the largest enterprises to small-to-medium businesses, the best branded companies have one thing in common – they follow a set of design principles that ensure their branding is consistent, effective – and most of all recognisable.
How to choose a copywriting company and get the right result
If you are engaging a copywriting company, there is a reason for it. You have an important document to produce which needs to be impactful in its communication.
7 tips for bid writing
Clients get a clear message on how serious and credentialled you are for the job your bidding through the care, attention and relevance of your submittal.
Why your annual report is such a powerful marketing tool
Annual reports are often viewed by their traditional function – a mandatory requirement for listed companies to outline developments over the past year.
How to design brand guidelines
You have started a great company that you are passionate about. You’ve invested in a great website; sales presentation; logo that represents your brand.
Choosing a graphic designer
Graphic design impacts everything we interact with. It is on your toothpaste tube; the logo on your computer mouse; the apps on your phone; on your country’s flag.
Sustainability reports – how to make a start
The sustainability practices of businesses are increasingly under the microscope. Cue the growing need for companies large and small to have a tool that communicates clearly to all stakeholders the firm’s sustainability strategies, practices and targets.
Using graphic design to bring your reports to life
Communications such as your annual reports, sustainability reports or bid proposals are arguably some of the most important documents you generate. It follows that they should be the most engaging documents you produce.
6 pointers to using a copywriter for your annual reports
Your annual report is the defining record of your company’s activities and performance throughout the year – for your shareholders to assess your viability as an investment and your stakeholders to decide how they want to engage with you.
6 tips to engage a graphic designer and meet shared expectations
To get the best result from a graphic design project – whether an annual report, website, brochure or newsletter – both graphic designers and clients will have their own expectations.
The objective value of an external copywriter
How you communicate, internally and externally – whether it be a website, annual or sustainability report, bid, brochure, newsletter or any other communication – could be the make or break of your business.
Graphic design – 7 rules of engagement
Like any content provision, good graphic design is about understanding a client brief, showing a degree of flexibility and working in collaboration with the client to achieve the desired result.
