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Cheltenham Zero, which supports local Cheltenham companies to reduce their carbon footprint through events and educational resources, interviewed MA Technical Copywriting on its sustainability reporting activities. 

Watch the video or read the transcript below.

Here’s the video transcription:

We’re here with Mark Atkinson from MA Technical copywriting. Mark, tell us a little bit about what you do?

Sure. Well, as you can see, we’re in the beautiful environment of Pittville Park in sunny Cheltenham today – glorious day. I run a technical copywriting organisation – copywriting and graphic design. And one of the main areas of our business is writing sustainability reports, ESG reports and other sustainability communications.

First of all, there’s the actual sustainability agenda, which of course, is more and more affecting businesses now. They have to attract the right stakeholder groups, they have to retain those groups. People like employees, their investors, their customers, their suppliers, are all interested in what they’re doing.

Sustainability wise, it’s a great marketing tool. Because as a first mover, if you’re reporting your sustainability journey, companies and communities are going to be more engaged with you as a business. And there’s also the legislation side, because of course, legislation is getting much, much tighter now and more companies are needing to report.

So Mark, tell us a little bit about how you’ve found being a member of Cheltenham Zero?

Cheltenham Zero attracts different organisations from different areas within the sustainability field: consultants, software providers, and people like myself. So it really is very much a community. You get to meet and interact with different organisations, have great conversations, and of course, make contacts as well. It’s a great networking platform.

The Bicultural Podcast with Janina Neumann and Mark Atkinson

International bid writing with Mark Atkinson

ESG and sustainability presentation - Mark Atkinson and Russell Deane

Facing up to the climate change emergency and what are the demands for every organisation?

To ask Mark for an interview or presentation, or to enquire about his services, please contact us to book a no-obligation call.

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